Separation
Advertising and editorial are separate functions. Advertisers have no input into story selection, testing outcomes, rankings or wording, and no advance access to unpublished work.
Labelling
Any sponsored, partnered or paid placement is clearly labelled at the top of the unit and is visually distinct from editorial. Sponsored content is not written by the editors responsible for reviews in that category.
What we don’t accept
- Paid inclusion or paid placement in editorial guides and rankings.
- Copy approval, pre-publication review, or veto rights over editorial content.
- Advertising for products making unsupported medical or therapeutic claims.
- Advertising that imitates editorial design in order to mislead.
Related
See our affiliate disclosure for commerce revenue and our editorial standards for the rules governing reporting. Advertising enquiries: contact us.